TikTok’s conversion data sandbox was recently released to improve the accuracy and performance of attribution for TikTok ads. As if that weren’t enough, TikTok Attribution Manager has arrived to further refine campaign tracking and boost results.
TikTok right now is a great opportunity for companies to get underpriced advertising and boost their sales and awareness. Let’s take a look how these companies managed to do that, so you can learn from them and do it with your own company.
1. Meta Ad Library This library, formerly known as the “Facebook Ad Library,” is a useful tool for keeping track of rivals’ ads. It makes it easy to find and view current ads on Meta platforms like Facebook and Instagram. Look for an advertiser, company or brand to see what active ads they are running […]
TikTok is addictive for two reasons: The first is the constant thrill of not knowing what you’ll get next but knowing it’ll be excellent. It’s as if you’re addicted to dopamine and can’t get enough of it. The power of music is the second factor. Our emotional brain is greatly influenced by music. This is […]
TikTok has taken the social media world by storm in the last year. People who have been trapped inside their houses due to the epidemic have found entertainment in the infinite videos. TikTok’s audience has increased by more than 75% in the last year! With such a large number of users, advertisers have begun to wonder, “Why TikTok?” Users spend an average of 81 minutes per day on TikTok, use the app 16 times each day, and watch 300 billion videos every month.
When you decide to run Tiktok ads, you must keep up with the latest trends, be adept at conversions, and think analytically. You’ll also need tough skin, fast reactions, and a full commitment to your ad campaigns. We could go all day discussing what media buyers should do to create effective ad campaigns, but we would rather teach you about the 9 media buying mistakes to avoid.