1. Meta Ad Library
This library, formerly known as the “Facebook Ad Library,” is a useful tool for keeping track of rivals’ ads. It makes it easy to find and view current ads on Meta platforms like Facebook and Instagram. Look for an advertiser, company or brand to see what active ads they are running from that page. The design and copy for the ad will be displayed. Search for a certain term or topic to locate ads in your field running from pages. You may also refine your search by scanning for adverts in a certain region.
2. TikTok Creative Center
The TikTok For Business Creative Center is an excellent resource for competitive analysis and learning about what’s happening on TikTok. There are various menu categories, each of which contains information that will assist you in creating top-performing TikTok ads. Click “About this ad” to learn more about the ad’s creator, ad success, and caption keywords.
3. AdSpy
AdSpy allows you to search through 20 million ads from over 150 countries and view a competitor’s: URL of the landing page, screenshots of the landing page, and demographics targeting (countries, age groups, and genders). To view the ad, click on the top right-hand arrow. You may also look for ads from specific companies or web pages.
When you’ve selected “Preview,” and the ads have appeared, you may arrange them using the following criteria:
- Most recent ads, some oldest ads,
- Those who have received the most likes
- Those who have had the greatest love heart reactions.
- Those who have had the most laughs
- Those who have had the greatest “wow” reactions
- Those who have the most sad expressions
4. Similarweb
One of our favorite tools for tracking rival website data is Similarweb Pro. You will be able to check how many site visitors they receive as well as their overall monthly traffic. Discover which countries they sell to, which marketing channels they utilize (where their marketing money is spent), and a plethora of other relevant data points for your rival assessments.
It displays monthly and daily unique visitor data. Keep in mind that the data isn’t perfect, but it’s still useful for detecting traffic sources and providing an estimate. You may also get more specific information, such as referral sources. Upgrade to Similarweb Pro to have access to additional data such as device dispersion, audience demographics, and traffic share from multiple social media sites.
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5. SimilarTech
SimilarTech is used by our team to track the technologies that rivals utilize, such as payment systems, ad platforms, and analytics tools. Similarweb has a data connection with this platform. SimilarTech solutions use Similarweb data to provide consumers with the essential targeting capabilities as well as all of the website data they need. Explore technologies or webpages by using the search box.
It categorizes technologies into the following categories:
- Advertising, marketing,
- Ecommerce,
- Analytics, Information Technology,
- Content Delivery Network,
- Social,
- JavaScript,
- Mobile,
- Audio Video Media,
- Server,
- Email Services,
- Document Standard, and Other.
6. Hyros
Hyros is a tracking software that proved extremely valuable for our team after we lost data as a result of the iOS 14 deployment.
The term HYROS stands for Hyper-Accurate Ad Tracking Software. Print tracking is used to interface with every aspect of a business.
Print tracking is similar to “monitoring footprints,” and it allows you to track items like:
- Traffic sources
- Checkouts
- Landing pages
- Funnels
- Emails
- Phone calls
Hyros follows clients across ten data points, which are then combined to deliver precise, real-time, and extremely accurate tracking data, such as URLs, pixels, and cookies.
The data provided above is exactly the sort of information required to track the ROI of your ad expenditure.
The Advantages of Using Hyros
- It tracks clicks and conversions and provides a summary of the customer’s journey.
- It centralizes all traffic sources and tracks your consumers with 10 data points.
- It enables you to accurately relate conversions to their sources.
- It assists you in identifying the most profitable ad campaigns.
- You may save up to 15% on wasted advertising spend.
- Determine the LTV (Lifetime Value) on a daily, monthly, or annual basis.
7. Google Analytics
Google Analytics is an essential tool for website analysis.
Our customers love it because it allows them to track the performance of Facebook, Instagram, and TikTok advertisements by using UTMs in a website’s URL.
Urchin Tracking Module is an acronym for Urchin Tracking Module. It is code that is appended to the end of a URL. UTMs are important for determining the origins of online traffic.
What exactly does Google Analytics do?
The quick answer is that it is a website analytic service that collects user data from each site visitor via page tags. It allows you to track up to 200 different indicators to assess the performance of your website.
The disadvantage is that it cannot gather information from users who have deactivated cookies.
The advantage is that it is free if you have a Google account.
Google Analytics is an excellent tool for tracking website performance and gathering visitor information.
It provides the following insights:
- Top user traffic sources
- The amount of people that visit your website
- Bounce rates
- Average session lengths
- Channel Sessions
- Views on the page
- Goal accomplishment (like sales and adding products to carts)
- User involvement patterns and trends
- Demographics of visitors
- An example of Sugatan website data that appears on our Google Analytics home page is shown below.
15 Advantages of Using Google Analytics
- Monitor your total web traffic in real time.
- Analyze and comprehend user behavior.
- Customizable data reports are available.
- Based on data-driven analytics, improve your internet marketing efforts.
- It aids in SEO optimization.
- Determine your target audience.
- It is completely free.
- Track eCommerce performance to see which keywords lead to your website and which pages and links your visitors interact with the most.
- Visitors can be divided into new/returning visitors, location, and referral sources.
- Improve pages that are underperforming.
- Data is aesthetically appealingly displayed using graphs, charts, and spreadsheets.
- Obtain reports in order to reach judgments.
- Keep track of existing objectives and make plans for future ones.
8. Canva
Canva is a free, web-based graphic creation app that comes with tens of thousands of pre-made layouts. Canva’s many advantages make it easier than ever to whip up impressive images or videos in a flash, whether for internal usage or for a customer. Canva simplifies and streamlines the design process for a wide range of projects, including but not limited to magazine layout, website design, and logo creation.
Benefits of Canva:
- Create wireframes with ease.
- Pre-made size templates make creating size-specific content simple.
- The ability to use the transparency tool on all elements.
- Hundreds of elements, icons and graphics to choose from.
- The ability to add frames and vignette to imagery.
- The user-friendly interface is easy to use for all levels.
- The free design templates make designing content super quick.
- Access to free, safe stock imagery and videos.
- Comment and collaborate with team access.
- There are endless possibilities for creation.
9. Google Drive
It’s no surprise that millions of people all around the world rely on Google Drive, the cloud storage solution and document editing tool optimized for teamwork and file sharing. It’s important to weigh the benefits and drawbacks of any potential solution.
Pros:
- Cross-platform compatibility.
- Open and edit files right away
- Access Data Rapidly
- Open to a variety of file formats
- Quick and simple collaboration
- Up to 15 GB of free storage space
- Superbly designed UI.
- Organization and administration of files
- Safe Data Replication
- Recognizes Individual Characters
- Protections against unauthorized access:
- SSL Encryption
Cons:
- Risks to Security
- Requires Access to the Internet
- You may only upload files up to a certain size each day.
- Transfer rates, both ways (download and upload)
- Data stored in Google Drive may be viewed via Google’s search engine
- Risks to Security
10. Slack
Slack is an American cloud-based firm that facilitates communication within enterprises. Since its beginning in 2013, the company’s expansion has been unstoppable. Here are some of the reasons why our clients love this tool:
1. Your Workers Can Maintain Constant Communication Regardless of Their Physical Location
Freelancers may now work for organizations in different towns, states, and even countries, thus it’s no longer necessary for all employees and partners to be located in the same building. Effective communication might be crucial for the efficient operation of a firm that is conducted in a similar method, with staff located in different parts of the world. With Slack, workers can quickly and easily communicate with one another and share files.
2. It Can Be Used With Little Effort
Considering how much time we all spend on mobile devices like smartphones, Slack’s messaging features are an efficient way to get a message through to a specific person.
Slack’s ease of use for management means that workers may spend less time in meetings and more time actually getting work done. More than eleven million business gatherings are held every single day in the United States. Furthermore, an employee spends about five hours per week in meetings, plus more than four hours per week preparing for them. Think of how much time you could save if you had access to instant chatting, file sharing, and group conversations. Unlike in-person meetings, anything discussed on Slack may be updated and expanded upon for several weeks after the first discussion.
3. Distractions are reduced.
More than three million companies regularly use Facebook for both marketing and internal communication. This may be done in secret Facebook Groups or using Facebook Messenger group conversations. It’s fantastic when everyone at work has a Facebook account, but that’s not always a good thing. You run the danger of employees becoming sidetracked by irrelevant posts in their news feeds and other messages if you recommend that they spend time on Facebook. Users of Slack are able to avoid being sidetracked by non-work-related items by being confined to the app itself.
We hope this article helped you in any way, so that you may decide to use any of these tools to solve your current problems on digital platforms.
